Akshaya Gold & Diamonds
Glo Media witnessed the very birth of this brand. We followed a campaign procedure hitherto unheard of in Palakkad. A jewelry that was about to launch with a stock worth 100 crore, deserved equally impressive advertising strategies. A campaign that lasted 8-9 months, the Akshaya Jewelry Ad campaign set a new trend in the advertising landscape of Palakkad. Every step of our campaign journey is now a benchmark that every agency in Palakkad follows for their brand launch. To this day, it is with pride that we say, ‘Akshaya grew in our hands’.
Go media and Akshaya have a long standing relationship so when they asked us to redesign the brochure it was quite a task.
Since Akshaya already have created a niche for itself with their designs . This time they wanted completely different from the current designs.
We up with creating a totally new theme for Akshaya by incorporating a floral elements ,using lighter and vibrant colors and completely avoiding the traditional color scheme.
A separate photoshoot was done for this. We opted to place every jewellery in a particular patter that it does not look crowded.
Arranging all the jewellery in similar pattern created freshness to the overall layout.