The traffic and road developments that happened in Palakkad was a big blow to Josco’s Palakkad showroom. The main road that went past the showroom was permanently blocked by the railway. The traffic and consequently the people started travelling on a different route. This impacted the sales and business of the store negatively.
The advertisement for Josco Palakkad needed a theme that could overcome this issue. Our advertisement that showed people a short-cut to the store was, without doubt, a grand success.